SMO stands for Social Media Optimization, a methodology in field of Online Marketing. The web presence and popularity of any kind of services, products , business increases with the activities in the social media websites, such Facebook, Twitter, LinkedIn, Blogspot and others.The website existence depends upon traffic for which the inclusive effort of all the internet marketing methods are responsible.
Social Media Optimization is a wonderful part to play, to engage the wide spread consumer base through the online mediums such as facebook page of the product. The major target audience believe in “What they see”, “Ask inquiries” & “put trust”, which majorly is done through the visibility, branding and increasing the mediums of approach.
The idea is to strategically create interesting content that encourages and entices people to engage with a website. Common examples of social media engagement are liking and commenting on posts, retweeting, embedding, sharing, and promoting content.Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.
SMO − Key Concepts
Aim for building reputation by depicting yourself as a trusted source or business.
Encourage more engagement and sharing.
Be an authorized name in your industry.
Gear up originality.
Keep it social.
Master over your media platforms.
Optimize every single point that hinders your efforts.